Institutions which shape public opinion serve as a second instrument
for legitimizing the position of elites. Through the use of a combination
of inducements and threats, educational and religious institutions, together
with the mass media and other molders of public opinion, can usually be
transformed into instruments of propaganda for the new regime (1966, p.53).
Consensus and coercion are more closely related than those who preach
the Janus-headed character of society would have us believe. Coercive
power can often be used to create a new consensus (1966, p.53).