"If the consciousness of men does not determine their existence, neither does their material existence determine their consciousness. Between consciousness and existence stand communications, which influence such consciousness as men have of their existence. Men do 'enter into definite, necessary relations which are independent of their will,' but communications enter to slant the meanings of these relations for those variously involved in them. The forms of political consciousness may, in the end, be relative to the means of production, but, in the beginning, they are relative to the contents of the communications media" (White Collar: The American Middle Classes, 1951, p. 333).

"In Marx's day there was no radio, no movies, no television; there was only printed matter. . .It was easier to overlook the role of mass media or to underplay it, when they were not so persuasive in effect . . ." (White Collar: The American Middle Classes, 1951, p. 333).