"The salesmen link up one unit
of business society with another; salesmanship is coextensive with the
cash nexus of the modern world. It is not only a marketing device, it is
a pervasive apparatus of persuasion that sets a people's style of life.
For all types of marketing- entrepreneurs and white-collar salespeople,
in and out of stores, on the roads and in the air, are only the concentration
points in the cadre of salesmanship. So deeply have they infiltrated, so
potent is their influence, that they may be seen as a sort of official
personnel of an all-pervasive atmosphere. That is why we cannot understand
salesmanship by studying only salesmen. The American premium, we learn
in Babbit, is not upon 'selling anything in particular for or to anybody
in particular, but pure selling.' Now, salesmanship has become an abstracted
value, a science, an ideology and a style of life for a society that has
turned itself into a fabulous salesroom and become the biggest bazaar in
the world" (White Collar: The American Middle Classes,
1951, pp. 165-166).