Thus the population no longer relies upon social organization in the form of family, friends, neighbors, community, elders, children, but with few exceptions must go to market and only to market, not only for food, clothing, and shelter, but also for recreation, amusement, security, for the care of the young, the old, the sick, the handicapped.  In time not only the material and service needs but even the emotional patterns of life are channeled through the market (191).