Moreover, within the manufacturing organization, marketing considerations
become so dominant that the structure of the engineering division is itself
permeated by and often subordinated to it. Styling, design, and packaging,
although effectuated by the producing part of the organization, represent
the imposition of marketing demands upon the engineering division…Thus
through the direct structure of the marketing organization, and through
the predominance of marketing in all areas of the corporation’s functioning,
a large amount of labor is channeled into marketing (185).