But if the engineering organization was the first requirement, it was
soon outstripped in functional importance by the marketing apparatus.
The first great integrated corporations, which began to appear in the United
States in the 1880s and 1890s, were constructed on the basis of a new approach
to the marketing problem, and it is not too much to say that after the
assurance of basic engineering requirements it was this revolutionary marketing
approach that served as the basis for the monopolistic corporationů.The
fundamental corporate innovation in this area was the national marketing
organizations they established as part of their own structures, organizations
which were soon to become international (181).